Amazon Frustration Free Packaging

Amazon, if I could, I would seriously make out with you right now. Yes, I said it. Whoever came up with frustration free packaging is a genius. They deserve the Nobel Peace Prize. I also have to give a shout out to 37 Signals and Remarkable Parents for letting me know about this.

Now, you can see from this picture how the packaging is different. The one of the right is what it looks like now. The one on the left is the new packaging. I find it weird that a lot of bloggers find this wrong. However, as a mother of a 4 year old and a 1 year old I find this genius. I remember when Madison turned one. It took 6, yes I said 6, adults over an hour to open her toys. Now, that is crazy. I remember my fingers hurting from the twisty tie things and just the waste and the mess. How would you like to get just a brown box, and all you have to do is open it? Sounds much better, doesn't it? How many of you have had kids whining “do you have it out yet??!!??”? I know I have that here. They don't have the attention span while you find a screwdriver and everything else you need to get some of these toys out of their packaging. Heck, I remember cutting my arms on the clamshell packaging when you are trying not to saw the entire top of the packaging off. Plus, this new packaging is so much better for the enviroment. I would love to be able to recycle that box (where I live, the more the community recycles the less we pay for our garbage to get picked up). Now, this packaging is done right at the factory too, and only effects Amazon. You will still find normal packaging at your favorite brick and mortar store.

The main argument against this is that the kids can't see what they are getting. My response to that is what is worse — they have to actually open the box or have the toy stuck in packaging so the kids can see it but can't play with it because it will take me 20 minutes to get it out?

I am interested — what are your thoughts on this? If you can't tell, I give Amazon two thumbs up on this move!

Lisa Martin

In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.