Managing your online reputation is more critical than ever. One misstep can ruin your company or your brand. Online Reputation Management For Dummies shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. It is written in plain English too, so you don't have to be an IT professional to put these strategies into play. You can tell that the author is somebody who knows what they are talking about. I personally loved the emphasis that she does place on blogging, and its role in online reputation management (aff). She walks the walk on this one.
Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want. Even somebody who has been on the internet as long as I have learned a thing or two!
If you have a company, a brand, or even a blog, this is a must read book!