Skylanders® takes over Times Square for “SWAPtoberfest” Celebration on October 10

Activision is celebrating the month of “SWAPtober” as the magic of Skylanders SWAP Force sweeps the globe heading into the game's launch on Sunday, SWAPtober 13th and beyond. Lucky Portal Masters will have chances to win copies of the Skylanders SWAP Force game, explore the world of Skylanders in Times Square, and more during the month-long activities.

Kicking off SWAPtober, Activision will be giving away one Skylanders SWAP Force Starter Pack per day from October 1-31 via the official Skylanders Twitter channel (@SkylandersGames). Portal Masters can visit Skylanders.comto mix and match their favorite SWAP Force characters out of the more than 250 possible combinations. Fans can then tweet their favorite SWAP Force character combination along with a suggested catchphrase using the hashtags #SWAPtober and #Skylanders for the chance to win one of the daily Skylanders SWAP Force Starter Pack giveaways, which will be available after the game's launch.

On October 10, Skylanders, is partnering with Toys”R”Us® to bring Skylands to life with “SWAPtoberfest”-a celebration in Times Square where fans will have the chance to be among the very first to play the game before it's available at retail. SWAPtoberfest will feature Skylanders SWAP Force-themed activities, photos with Skylanders costumed characters as well as chances to win a Skylanders SWAP Force Starter Pack and special Skylanders-themed merchandise from top companies like MEGA Brands, Rubie's Costume Company, Hybrid Apparel and Power A.

On Saturday, October 12 and Sunday, October 13, the Toys”R”Us international flagship store in New York City will celebrate the launch of Skylanders SWAP Force with one-of-a-kind in-store experiences, including game demos and giveaways (while supplies last).

Lisa Martin

In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.

This Post Has 3 Comments

  1. Maryann D. October 2, 2013Reply

    I love going to Times Square! How exciting and fun it would be to attend this event. Sounds like a great family day.

  3. Lisa K October 20, 2013Reply

    My Son loves Skylanders! I think he will find this game under the tree this year! Thank you for sharing Swaptoberfest!

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