Posts Tagged ‘beginning’

Izeafest – Day 2

Thursday, September 25th, 2008

We learned on Day 1 that we had to get there bright and early to make sure that we got a plugin for our laptops.  Without that, day one didn’t have a lot of blogging or twittering going on.  Well, at least not from me.  Day 2 started with a keynote speech from Merlin Mann.  I have to say that it was one of the best keynote speeches I have ever heard.  His speech was about “don’t be a dick”.  Everything he said was true.  He even asked the audience to disagree with what he said, but no one did, because he was right.

The next panel was Social Network and included Michael Brito, Sean Bonner, Etan Horowitz, and Lena West. This was another panel that really wasted my time. First, we had Lena West stating that she was too busy to actually do it herself. My first question was then why are you on this panel? Then she managed to offend half the room (google: Lena West and mommybloggers to find out why. Trust me, there was no
airbrush do over. The more she tried to explain herself, the worse it got). They pretty much said to use Twitter and Facebook.  Umm, yeah, knew that already. Now, tell me how to use them to help me, because I really don’t get Facebook at all. There are also dozens of social networking sites out there — and nobody even mentioned them.

Next, there was Loren Feldman. I love Loren Feldman. He speaks his mind, and he makes awesome videos! It was almost breathtaking to hear what equipment he uses. We learned that you don’t have to spend thousands of dollars to do good videos on your blog.

Next, we had the plug-in panel with Loren Baker, Jonathan Dingman, and Erik Hersman. This was definitely cool, because I learned I am using a lot of the wordpress plugins that I should be!

Last, there was the Blog Design Makeover Panel with Scott Allen,Matt Blancarte, and Christopher Schmitt. My only complaint with this is that they were very rushed. Also, the designs were nice, but way out of the price range of us normal bloggers.

In a nutshell, that was the conference.  I have one more post about the IzeaHunt that we did, and that will pretty much summarize the conference.  Would I go again?  I’ll be honest — I don’t know.  It is a lot of money.  Did I learn things?  Yes.  However, does any of it help me to monetize?  Not really.  I really thing they need to have breakout sessions, and you can pick and choose what sessions to go to.  That way, you can reach the middle ground bloggers and the beginning bloggers.  What I found lacking was that none of the big name big money bloggers really told us how to get from middle group to up on top.  Telling me what you are doing now really doesn’t help me all that much.

Izeafest: Day 1

Thursday, September 25th, 2008

I’ve been meaning to get this online, but you know how real life gets in the way!  LOL I do have to thank Christine for all the great pictures I am going to be using while I blog about this. I got to Orlando and found out that my camera had died. Right now, it is at Sony to get fixed!

Jeremy Schoemaker was our opening keynote speaker. He genuinely looked nervous to be up there. We were able to learn that in 4 short years he went from a nobody to a somebody.  He gave us a lot on insight into his life and how he got to be where he was and possibly what we need to do to get where he is.

Susie Gardner was up next. Her presentation was about content. As a person who has blogged for two years, I personally did not care for her presentation. It was geared towards the beginner blogger, and I have moved well beyond that. I felt like half of us in the room could have given that speech. However, I did talk to some beginning bloggers, and they found her presentation helpful and interesting.

We got to go to lunch from there. We ate at The Globe on Wall Street since it was the least busy. The food was excellent.  However, the service was slow.  Very Slow.  Though, I guess all the places were that way since some of the next speakers weren’t back in time for their presentations.  However, we didn’t know that and ended up almost running to get back in time!  I definitely did not need any weight loss pills for this trip. That walk/run back to the conference burned off my lunch no problem!  In the picture (which Drew took!) is Drew, his wife Allison, Heather, me, and Christine (and yes, in that order).

Next up was the big money bloggers panel and Drew got to moderate it.  We got to learn the tricks of how they all got where they are.  On the panel was John ChowNeil Patel, Stephanie Agresta, and Jeremy Schoemaker.  This was a very interesting panel.  One of the questions was what was your biggest mistake or surprise.  The answer that surprised me the most was from John Chow — it was the lengths that Google went about scraping his site from their search engines.  He’s a nobody compared to Google, and they went after them the way they did!

Next up was the growing traffic panel with Tony Hung, Lea Alcantara, Brian Clark, Alex Schek, Steve Spalding, and Tamar Weinberg.  I’m going to tell you a funny story that you cannot repeat.  I was listening to these speakers and was seriously confused.  Finally, I leaned over to Christine and asked her what this had to do with what advertisers wanted.  She informed me that that was the next panel.  Whoops!  Needless to say, I didn’t get a whole lot out of this.  Being that I work freelance as a social media manager, I pretty much already knew what they were talking about.  However, what I didn’t like was that they really didn’t talk about all the networks out there.  You can get some really good traffic from sites like stumble, reddit, mixx, kirtsy, etc.  Its not all digg all the time.  I personally don’t get much traffic from there compared to the other sites.

The next panel was the “what advertisers want” panel.  It included Jon Buschlen, Katia Adams, Michael Brito, Sean Jackson, Michael Jenkins, and Randall Richards. It was nice to hear what advertisers were looking for. However, anyone who has done any paid blogging already knew what they had to say.  These were advertisers that “get it”.  Unfortuntely, there is a whole ton of advertisers out there who do not and want 20 links for $5 and can’t figure out why the bloggers won’t do their opps.

After that, we had Ted announcement.  This is when we learned about Cloud Shout, and we got our alpha keys for it!  It was an awesome presentation.  After that, we went to the hotel to get ready to go out!