Posts Tagged ‘Marketing and Advertising’

I’m a speaker at Blog Marketing Demystified!

As many of you know, I am heading out to Orlando next week for Izeafest.  However, the day before Izeafest, I will be a panel speaker at the Doterati event Blog Marketing Demystified! We will be discussing how bloggers can gain a better understanding of how to fit into the traditional marketing plan while marketers learn how to incorporate blogging into their overall approach. Since I’ve been on both sides of the table, I have a great understanding of this.

Sounds pretty cool, huh?  If you’re going to be in Florida next weekend, come check it out:

Who should attend?

Bloggers (Beginner to Advanced)

Marketers, Communications, and Agency Professionals

When:

Thursday Oct 1

1 pm to 4 pm – Panel Discussion

4 pm to 5:30 pm – Cocktails

Cost

$39 for Doterati Members, Orlando Ad Fed Members & AMA Members

$49 for Non-Members

Attendees receive one free drink ticket.

Where:

SeaWorld Orlando Renaissance

6677 Sea Harbor Drive

Orlando, FL 32821

Hope to see you there!

You can register here.

 Im a speaker at Blog Marketing Demystified!

What to do if your Leapster2 pen quits working?

We changed the batteries and Madison’s Leapster tonight.  However, the pen/stylus quit working.  Here’s how to fix it:

1) Ensure that a cartridge is not inserted
2) Hold down the Hint button while turning the unit on
3) When the LEAPSTER menu screen appears, press the A button
4) Touch each of the crosshairs that appear with the stylus
5) Restart unit

I’m listing it here for others and for myself, if it happens again.

 What to do if your Leapster2 pen quits working?

Sponsored Conversations – Oh my!

All you hear on the web as of late is how evil sponsored conversations are and frankly, I am getting a little tired of it.  If you don’t know what a sponsored conversation is, well, watch this video:

Basically, a sponsored conversation is word of mouth marketing. If I like a product, I am going to write about it whether I get paid to do so or not.  On my review blog, I own the majority of the products on there — as in, I wasn’t given them for free or paid to talk about them.  I have two kids, trust me, I have enough toys and books to keep me blogging for years without an advertiser giving me a product.  That being said, I have received lots of great products that I wouldn’t have even laid eyes on if it wasn’t for someone contacting me and asking me if I’d like to try it.  And guess what?  I have bought from a lot of these companies since!  If you have a great product, I am going to be a repeat customer whether or not you give me a product to try!

I understand that there are a ton of unethical people out there.  I am not one of them.  If I don’t like a product, I am not going to write that I do.  Most of the bloggers I know feel exactly the same.  However, you can’t dismiss an entire industry just due to a few bad apples.   I am not the blog police nor do I ever plan on telling someone else how to blog.

Have I tried sponsored conversations before?  Yes!  Did it drive traffic to my site?  Yes!  Was it worth it?  I have to think so.  ROI is hard to determine just due to me not selling products, but I like all eyeballs on my site as possible.  Would I do it again?  Yes!

(And yes, this was a sponsored conversation and 100% my opinion).

 Sponsored Conversations   Oh my!
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Lisa Martin
NutriSystem, Inc.