Did you know that when you type Allstate in a Google search, one of the text-based ads that pops up is for State Farm? Go try it. I know I did. This is the very reason that search engines are now getting sued for allowing marketers to buy advertisements tied to searches of their competitors brands, products, or trademarks. Google has been sued in six countries for the trademark infringement. Google response to this is that “We don’t sell trademarks. We sell advertising space.”

So what do you think? It is okay for the search engines to profit on your brand?