If you are looking for a customizable swaddle for yourself or to purchase as a gift, then look no further! Audrey's bear swaddles are to die for! The material is extremely soft/stretchy enough to make your baby feel cozy. They have so many designs to choose from you'll end up buying multiples! They even send you a proof of your design before it's even made so you are guaranteed to get what you ordered. The customer service is great and they are definitely true to their brand. All swaddles are made in the USA and since they have access to all the equipment they can produce your products in a jiffy. What I love most about this company is the swaddle4swaddle program. With every purchase of a blanket or swaddle they donate a similar blanket to a baby in a NICU or a pediatric cancer center. If that doesn't tug at your heart then you are made of stone! Your newborn photos won't be complete without an Audrey's bear swaddle, it is a must have for your new bundle of joy!