Friends With Benefits

New to the social media world? Want to understand why Twitter, Facebook et al. is good for business? Want to fine tune what you are already doing online and enhance your marketing? Then, Friends With Benefits is for you. I have to admit this is a book for more of the beginner crowd. That being said, it is extremely well written, and at a level that almost anyone can understand (as long as you already know how to get online).

Friends With Benefits isn't a book just on Twitter and Facebook (however big they are, there is more to social media than just those two companies). This book covers everything from RSS (what it is, why you care, etc), corporate blogging, and social media new releases. It even goes into how to approach bloggers.

This is where my first criticism comes in. You can't paint bloggers with one stroke. The theme over and over in this book is that bloggers shouldn't be paid for their work. And yes, it is work. The time I spend reviewing your product is time away from my family and other things I could be doing. As someone who sometimes does get paid for reviewing prodcuts, I take offense to a book telling people not to pay bloggers. Something else they left out is that if you send a blogger a product to review, don't expect them to send it back. Most bloggers have a policy on their site explaining how they do reviews. Take care to read it, so you both know what to expect. A personal request of my own is that if you send me a product make sure you put some marketing materials in with the product. Sometimes bloggers get so many products that we often don't know who they came from. Make it easy for the blogger to contact you back with a review or questions.

The section on spammers is great. I think marketers often forget that they are talking to real people and we don't appreciate being addressed as “Dear Webmaster”. The list they provide definitely makes you do a double take on your own behavior. There is also a chapter about defin­ing suc­cess and return on invest­ment (ROI) which are the holy grails of social media mar­ket­ing. They ask the question of how you define suc­cess. If you don't know your end goal, how do you know if your campaign was successful? Are you inter­ested in brand-building? Grow­ing traf­fic? Con­ver­sion to sales? Social media men­tions? Increased buzz? How are you going to do this? Mon­i­tor­ing? Lis­ten­ing? I love how they go into how to respond when you find bloggers talking about you or your product. However, I wish they would have went one step further with it. When working with clients, if I find a blog post about them that we like, I often send it to social media sites like Digg, Reddit, StumbleUpon, etc. Not only does it give the blogger more visitors, it gets more eyeballs on my clients product.

If you are looking to dabble in social media, Friends with Benefits is a must read for you. It is one of the best books I've read in a long time on the social media field.

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Lisa Martin

In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.

This Post Has 2 Comments

  1. alan

    Bloggers should be paid for work they do. Most people do enjoy writing there blog but getting paid to do something you like is even better!

  2. Tena Lesesne

    Hi! I am a freelance information broker. I usually perruse websites for customers who want to find people, businesses, or academic institutions for the exchange of information and web presence develpment. I review allot of sites in the pursuit of my clients. Your site is one of the more infomative and well put together. I just wanted to say thanks for providing honest, thoughtful, and useful content. Your vene is a far cry from much of the trash that populates the cyber universe. Thanks again!

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