Do you run a business out of your home? Whether you sell custom made t-shirts or are an at home marketing consultant, running a home business can be tough. Since you don’t have an actual business address aside from your home, it sometimes can be tough to get new business because you don’t have a brick and mortar office. That’s why it’s important to make sure your getting the most out of online marketing for your at home business, without spending a ton on online ad campaigns. Check out these ways to make sure your work from home business gets noticed by Internet browsers, so you can have a much more profitable year.
Get in the Directories
Simply having a website for your business is no longer enough. Especially if the majority if your business comes from online leads, you need to have your business appear in places that aren’t just your website. Get your business into the online directories like www.yellowpagesunited.com and Google Places to get your online visibility where it needs to be. Sometimes these directories require an address, so if you aren’t comfortable with using your home address then you may be out of luck. But sometimes all you need to get into online directories is a phone number and area of business. Getting your at home business listed into the Internet directories will no doubt help grow your business and put more money in your pocket.
Improve your SEO
Search engine optimization (SEO) specially local SEO is becoming a very important part of online business, as it’s estimated that approximately 80% of Internet users ignore the paid search results and instead opt for the organic results. That means it’s incredibly important that you work on improving your at home businesses search engine optimization, so you appear in the top of search rankings. This is easier said than done, but it’s very doable without the help of an outside marketing agency. One simple way to improve your SEO is to create good content, and share it. Start a blog for your business, and try and blog a few times a week and include links to your site. Share all the content you create on social media, and you’ll no doubt see some fantastic results.
Monitor
In order to better understand where the traffic to your site is coming from, you should use different analytical software in order to figure this out. Use Google Analytics to see when and where the traffic is coming from, and you’ll be able to make adjustments if you don’t like what you see. Different Internet metrics make it very easy to understand what it is you’re doing right and what it is you’re doing wrong, and failing to monitor means you can be doing something better. Lots of analytics software is free, too, so make sure you’re taking advantage of that software, and make different adjustments if you believe it’s necessary.