1 min read

Mining the Social Web

Lisa Martin0

With all these great forms of social media, it can be hard to monitor who is saying what about who. Mining the Social Web is the answer to that.  When I worked PR, this book would have been soooo helpful.  This book teached you how to mine all of the data that is out there (and there's a ton out there). Be aware, this book does assume that you have some basic Python knowledge. You are given the basic tools to breakdown the data from multiple sites liked Twitter, Facebook, and LinkedIn (just to name a few). The book is organized in such a way that it is fairly easy to get to the information that you want and need. This is not a quick read, but it will definitely teach you how to get the data you want from the internet.

Mining the Social Web shows you how to use the social sites out there beyond just using the tools the sites provide. If you are looking to dig deeper into social networks, this is a great beginning book.

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In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.