2 mins read

Sponsored Conversations – Oh my!

Lisa Martin1

All you hear on the web as of late is how evil sponsored conversations are and frankly, I am getting a little tired of it.  If you don't know what a sponsored conversation is, well, watch this video:

Basically, a sponsored conversation is word of mouth marketing. If I like a product, I am going to write about it whether I get paid to do so or not.  On my review blog, I own the majority of the products on there — as in, I wasn't given them for free or paid to talk about them.  I have two kids, trust me, I have enough toys and books to keep me blogging for years without an advertiser giving me a product.  That being said, I have received lots of great products that I wouldn't have even laid eyes on if it wasn't for someone contacting me and asking me if I'd like to try it.  And guess what?  I have bought from a lot of these companies since!  If you have a great product, I am going to be a repeat customer whether or not you give me a product to try!

I understand that there are a ton of unethical people out there.  I am not one of them.  If I don't like a product, I am not going to write that I do.  Most of the bloggers I know feel exactly the same.  However, you can't dismiss an entire industry just due to a few bad apples.   I am not the blog police nor do I ever plan on telling someone else how to blog.

Have I tried sponsored conversations before?  Yes!  Did it drive traffic to my site?  Yes!  Was it worth it?  I have to think so.  ROI is hard to determine just due to me not selling products, but I like all eyeballs on my site as possible.  Would I do it again?  Yes!

(And yes, this was a sponsored conversation and 100% my opinion).

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In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.