1 min read

The Formula Wars

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.

As a mother whose children would not and could not breastfeed, I was very interested in reading that PBM Products has won a $13.5 million false advertising judgment against Mead Johnson.  (Granted, I did pump but we did supplement with formula.  However, this is not a post about breastfeeding — instead it's about making informed decisions based on good information.)  Did you know that  infant formula industry is worth $3 (aff).4 billion?  What has been happening in Mead Johnson's advertising is that they were making false advertising claims against PBM and other store-brand infant formulas.  They stated their formula was better nutritionally than the others.  The problem?  The formulas (Mead Johnson's and PBM's) contain the same nutrients at the same levels.

Why would Mead Johnson do that?  The answer is easy:  money.  PBM’s store-brand formulas (including those of sold at leading retailers such as Wal-Mart, Target, Walgreens, and many others) cost up to 50% less and allow parents to save as much as $600 per year on their formula purchases.

Now, you should use the formula that best serves the need of your kids.  However, you need to have all the information and all of the correct information, so you can make an informed decision.  PBM has just made that easier for you.

4 thoughts on “The Formula Wars

  1. My pediatrician (who I love most of the time) gave me a lecture on using Wal-mart brand formula, but not because of the nutritional content. He assured me that all the formulas have to meet the same requirements. He was lecturing me on the business practices used by Wal-mart to get their prices that low. All well and good, but he doesn't have insight into my budget. I listened to what he had to say and then I bought what worked for us. I'm so tired of big companies making our job as parents harder/more complicated.

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