One of the newest ways out there to promote your product is to use sponsored conversations. If you aren't sure what a sponsored conversation is, watch this video:
Now, does this really work? Having used this in my work and for my own personal blogs, I would have to say yes. It is a great way to get your product (or for me, blog) if front of eyeballs you wouldn't normally. Word of mouth marketing is one of the most powerful marketing tactics. As a mom, I am more inclined to listen to another mother myself. Before I buy most of our big ticket items, I do a search for reviews on it. I am not the only one either.
From my own personal experience, I highly recommend sponsored conversations if you are looking to get more eyeballs on your products or your blogs.