Toys”R”Us Celebrates Birthdays!

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2016-05-29 18.03.39If there’s one occasion EVERY kid celebrates, it’s their birthday! As a mom, you know it’sthe one day they wait for, and count down to, all year long. For that reason, Toys“R”Us is reimagining and reinventing how they engage their customers.

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As many of you may know (or not), Will turned 9 last week! That's why I knew I had to share about the recently updatedGeoffrey’s Birthday Club– which lets parents register their children's birthdays and receive special birthday-month offers.

Side note: Okay, so here is my birthday tip to you all. Will has reached the age that I don't know what the kid wants for his birthday anymore. What we have done is that 3 (aff) weeks before his birthday, we take him to Toys“R”Us, and we walk the entire store. He knows what the purpose is — we are making his birthday list. You can take a notebook with you (I took notes on my phone). I wrote down everything he mentioned he wanted. I then was able to take the list of the things he really wants and send them to our family members who were asking for a list. It made shopping easier for them, and I wasn't sitting here clueless of what to tell them.

The Legend of Geoffrey - Book Cover Art

So what has changed? As part of the program’s refresh, they’ve created a children's book about Brand Ambassador Geoffrey the Giraffe titled, “The Legend of Geoffrey.” The book tells the story of how Geoffrey arrived at Toys“R”Us, how he got his stars and why he loves birthdays so much. There also will be monthly in-store birthday events nationwide, allowing kids to experience the magic of the book and their birthday at their local Toys“R”Us store. The next event is taking place onSaturday, June 18from3 (aff)-4pm. During this event and all those following, Geoffrey’s Birthday Club members who are celebrating a birthday on/around the day will have the opportunity to participate in story time with Geoffrey and receive a complimentary “The Legend of Geoffrey” book, crown, balloon and Geoffrey plush, PLUS dance to Geoffrey’s brand-new birthday song in a conga line around the store. Geoffrey’s Birthday Club members will also continue to receive a personalized birthday card, a phone call from Geoffrey and a special gift. How cool right?

Toys“R”Us is all about making your child's wishes come true. Have you signed up the little ones in your life? What toy would your kids love the most?

Lisa Martin

In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.

This Post Has 25 Comments

  1. Dogvills

    I had no idea you can do this at Toys R Us. My twin granddaughters’ birthday is coming up, they would love to hold their party there.

  2. Jeanette

    I had no idea this existed with Toys R Us! Lesson is at the perfect age to like this so I have to check into it. Looks like it would be really cool for him.

  3. Breanna

    Oh wow! I didn’t realize they were revamping the program. We love Toys R’ Us! I will definitely have to sign up my three guys! They would love this! For our oldest’s last birthday, we took him to Toys R’ Us to pick out any toy he wanted! He was 3 at the time and really enjoyed it!

  4. Jasmine Eclipse

    How sweet! I wasn’t even aware that Toys R Us did events like this, that’s a great marketing tool for them!

  5. Vera Sweeney

    I love that Toys R Us celebrates kids birthdays like this! My kids would be in heaven if we did a walk through for their birthday list making.

  6. jamie

    My go to gift is a gift card. When kids get older, they get so hard to buy for.

  7. Thanks for letting me know about this great bonus from Toys R Us. It would be nice to get special offers on your child’s birth month. I will register my grandchildren’s birthdays too.

  8. Kristine Foley

    What a extra fun and special way to celebrate! Will be signing my kids up now!

  9. Megan Elford

    What a great program! My kids love Toys R Us (even my teenagers, lol!), and I know when they were younger, they would have enjoyed being part of a birthday program like this one!

  10. Kathy

    I love Toys R Us and so do my girls. I have actually signed up one of my girls for the birthday club. They send some discount cards every time for her birthday too. It’s nice!

  11. Angie

    That is so cute! I miss going to Toys R Us, the one by my house closed down and it used to be such a fun time to pick stuff out for the kiddos in my life.

  12. This is awesome! My first job as a teen was at Toys R Us and I have so many fond memories of working there. No surprise they are still going strong and doing so many wonderful things for kids.

  13. Ann Bacciaglia

    My kids would love this. I will have to tell my friends with kids about Toys R Us celebrating Birthdays.

  14. Up Run For Life

    I should sign my youngest son up. He had a birthday last month. We just took him to the store and let him pick out his own gift.

  15. Chubskulit Rose

    My daughter used to get gift card from Toy’s are Us every year for her birthday. They have a good strategy to get you shopping at their store lol.

  16. Jay Simms

    My kid’s are a part of the birthday club at Toys R Us. They love it. We love to attend their fun little events they offer.

  17. Claudia Krusch

    I wasn’t even aware that Toys R Us did events like this, that’s a great initiative! Thank you for sharing it!

  18. Lynndee

    That would be so much fun to celebrate a kid’s birthday at Toys R Us. If our son would have been younger, we would have celebrated his birthday there too.

  19. StacieinAtlanta

    How cool! I think a ToysRUs birthday club sounds like a ton of fun! I’ll have to look into this.

  20. HilLesha O'Nan

    I registered by son for the Geoffrey’s Birthday Club for my son when he was a toddler, but haven’t signed my daughter up for it yet. She’ll be turning 4 next month, so I’m going to sign her up now!

  21. Brianna

    I had no idea that there was this service at Toys R Us. I always wondered bout Geoffrey myself so that is cool. I may have to bring my soon to be 5 year old.

  22. Tom

    My kids love the toys r us birthday club! But I think they might like Geoffrey even more lol.

  23. Colleen

    You can also create a wish list at Toys R Us or Babies R Us. It works like a registry only for a birthday.

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