If there’s one occasion EVERY kid celebrates, it’s their birthday! As a mom, you know it’sthe one day they wait for, and count down to, all year long. For that reason, Toys“R”Us is reimagining and reinventing how they engage their customers.
As many of you may know (or not), Will turned 9 last week! That's why I knew I had to share about the recently updatedGeoffrey’s Birthday Club– which lets parents register their children's birthdays and receive special birthday-month offers.
Side note: Okay, so here is my birthday tip to you all. Will has reached the age that I don't know what the kid wants for his birthday anymore. What we have done is that 3 (aff) weeks before his birthday, we take him to Toys“R”Us, and we walk the entire store. He knows what the purpose is — we are making his birthday list. You can take a notebook with you (I took notes on my phone). I wrote down everything he mentioned he wanted. I then was able to take the list of the things he really wants and send them to our family members who were asking for a list. It made shopping easier for them, and I wasn't sitting here clueless of what to tell them.
So what has changed? As part of the program’s refresh, they’ve created a children's book about Brand Ambassador Geoffrey the Giraffe titled, “The Legend of Geoffrey.” The book tells the story of how Geoffrey arrived at Toys“R”Us, how he got his stars and why he loves birthdays so much. There also will be monthly in-store birthday events nationwide, allowing kids to experience the magic of the book and their birthday at their local Toys“R”Us store. The next event is taking place onSaturday, June 18from3 (aff)-4pm. During this event and all those following, Geoffrey’s Birthday Club members who are celebrating a birthday on/around the day will have the opportunity to participate in story time with Geoffrey and receive a complimentary “The Legend of Geoffrey” book, crown, balloon and Geoffrey plush, PLUS dance to Geoffrey’s brand-new birthday song in a conga line around the store. Geoffrey’s Birthday Club members will also continue to receive a personalized birthday card, a phone call from Geoffrey and a special gift. How cool right?
Toys“R”Us is all about making your child's wishes come true. Have you signed up the little ones in your life? What toy would your kids love the most?
I had no idea you can do this at Toys R Us. My twin granddaughters’ birthday is coming up, they would love to hold their party there.
I had no idea this existed with Toys R Us! Lesson is at the perfect age to like this so I have to check into it. Looks like it would be really cool for him.
Oh wow! I didn’t realize they were revamping the program. We love Toys R’ Us! I will definitely have to sign up my three guys! They would love this! For our oldest’s last birthday, we took him to Toys R’ Us to pick out any toy he wanted! He was 3 at the time and really enjoyed it!
How sweet! I wasn’t even aware that Toys R Us did events like this, that’s a great marketing tool for them!
I love that Toys R Us celebrates kids birthdays like this! My kids would be in heaven if we did a walk through for their birthday list making.
My go to gift is a gift card. When kids get older, they get so hard to buy for.
Thanks for letting me know about this great bonus from Toys R Us. It would be nice to get special offers on your child’s birth month. I will register my grandchildren’s birthdays too.
What a extra fun and special way to celebrate! Will be signing my kids up now!
What a great program! My kids love Toys R Us (even my teenagers, lol!), and I know when they were younger, they would have enjoyed being part of a birthday program like this one!
I love Toys R Us and so do my girls. I have actually signed up one of my girls for the birthday club. They send some discount cards every time for her birthday too. It’s nice!
That is so cute! I miss going to Toys R Us, the one by my house closed down and it used to be such a fun time to pick stuff out for the kiddos in my life.
This is awesome! My first job as a teen was at Toys R Us and I have so many fond memories of working there. No surprise they are still going strong and doing so many wonderful things for kids.
My kids would love this. I will have to tell my friends with kids about Toys R Us celebrating Birthdays.
I didn’t know they did this at Toys R Us. It looks like fun!
I should sign my youngest son up. He had a birthday last month. We just took him to the store and let him pick out his own gift.
My daughter used to get gift card from Toy’s are Us every year for her birthday. They have a good strategy to get you shopping at their store lol.
My kid’s are a part of the birthday club at Toys R Us. They love it. We love to attend their fun little events they offer.
I wasn’t even aware that Toys R Us did events like this, that’s a great initiative! Thank you for sharing it!
That would be so much fun to celebrate a kid’s birthday at Toys R Us. If our son would have been younger, we would have celebrated his birthday there too.
How cool! I think a ToysRUs birthday club sounds like a ton of fun! I’ll have to look into this.
I registered by son for the Geoffrey’s Birthday Club for my son when he was a toddler, but haven’t signed my daughter up for it yet. She’ll be turning 4 next month, so I’m going to sign her up now!
I had no idea that there was this service at Toys R Us. I always wondered bout Geoffrey myself so that is cool. I may have to bring my soon to be 5 year old.
What an awesome program. I hope they bring it to my country too. We shop at the store regularly, especially for birthday gifts.
My kids love the toys r us birthday club! But I think they might like Geoffrey even more lol.
You can also create a wish list at Toys R Us or Babies R Us. It works like a registry only for a birthday.