Did you know that when you type Allstate in a Google search, one of the text-based ads that pops up is for State Farm? Go try it. I know I did. This is the very reason that search engines are now getting sued for allowing marketers to buy advertisements tied to searches of their competitors brands, products, or trademarks. Google has been sued in six countries for the trademark infringement. Google response to this is that “We don't sell trademarks. We sell advertising space.”
So what do you think? It is okay for the search engines to profit on your brand?
2 thoughts on “Trademarks and Google”
They must have just changed it. I did a quick search and the first sponsered link was from allstate. It was to their official site.
In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences.
Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint.
Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities.
The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.
They must have just changed it. I did a quick search and the first sponsered link was from allstate. It was to their official site.
If you look all the way to the right under sponsored links, you will see competitors. However, I see that state farm has been removed.