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Help WD-40 to Recognize Everyday American Heroes

Lisa Martin1

Water is leaking from the ceiling, a storm knocks down a tree onto your roof or your child “accidentally” throws a ball and breaks your window.  These are all real-life scenarios when skilled tradespeople step in and fix our repair problems.

Tradespeople include construction workers, contractors, electricians, heating and cooling specialists, plumbers, painters and roofers, and WD-40 has partnered with Rebuilding Together to recognize all the hard work these people do day in and day out to make our lives easier.  These people truly are everyday American heroes.

WD-40 and Rebuilding Together, an organization dedicated to renovating low-income homes, and revitalizing neighborhoods and community facilities across America, are conducting a national search for the 2011 Tradesperson of the Year™ – someone who gives back to the community, adds value to his or her skilled trade industry, and reflects the values of Rebuilding Together and the WD-40 Brand.

Nominations are currently being accepted at www.RTTradespersonoftheYear.com through Jan. 20, 2012.  Six finalists will be chosen from specific skilled trade categories, including: carpenter, contractor, electrician, HVAC/plumber, painter and roofer.  One grand-prize winner will receive a Super Bowl getaway for two to the 2013 Super Bowl in New Orleans, including air travel, lodging, game tickets and $500 in cash.  Each finalist will also be a guest on a live national radio broadcast of “On the House with the Carey Brothers.”

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In April 2006, Lisa began blogging to stay connected with distant relatives and friends. As she delved into blogging, she discovered the potential to assist others by sharing her experiences. Lisa has actively engaged in numerous exclusive media ventures. Notable among these are her participation in events such as the Sony Mommy Bloggers Event, the Pampers Mommy Bloggers Event, the Epson Event in Chicago, the Stouffers Event, a memorable yacht excursion with Lands End, collaborations with 1-800-Baskets, an exclusive tour for bloggers by Mrs. Prindable’s, partnerships with Hallmark, PopCap games, Chicago Cubs Mastercard Priceless Events, and Rug Doctor. In addition, she has collaborated with Nutrisystem on a weight loss initiative, teamed up with Buick and Chevy, and served as a brand ambassador for Sprint. Lisa's collaboration portfolio also extends to Disney, where she has participated in press trips for significant movies such as Frozen, Guardians of the Galaxy, McFarland USA, The Good Dinosaur, The BFG, and Cars 3. Notably, for projects like Frozen, The BFG, and Cars 3, she was granted the privilege of walking the red carpet and conducting interviews with celebrities. The impact of Lisa's blog has gained recognition, with The New York Times referencing her content. Moreover, she has been featured in interviews by respected publications such as the Southtown Star, The Chicago Sun Times, and inside.