Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, in partnership with Le Creuset, is announcing its first collaboration with The Walt Disney Studios. The kitchenware retailer is debuting an exclusive Disney’s Beauty and the Beast (aff) Soup Pot by Le Creuset to coincide with the release of the live-action adaptation of the 1991 Disney classic. The limited edition blue-enameled cast iron soup pot is decorated with the signature Beauty and the Beast (aff) rose with an oversized gold knob bearing the inscription, “Be Our Guest.” Starting today the limited quantity of five hundred pots is available for purchase at williams-sonoma.com, lecreuset.com and Le Creuset Signature Stores. Williams Sonoma stores nationwide will also host events celebrating the film’s release in partnership with Le Creuset.
“Disney is an iconic brand that brings nostalgia and delight to people of all ages,” said Janet Hayes, President of Williams Sonoma. “In partnership with Le Creuset, Williams Sonoma is pleased to offer this special edition pot to those who loved the original film and the next generation who gets to experience this legendary story for the first time. We are also thrilled to welcome Disney fans into our stores for one-of-a-kind experiences.”
The collaboration is part of Williams Sonoma’s continued partnership with one of the first cookware brands the 60-year-old kitchenware retailer imported. Faye Gooding, CEO of Le Creuset America commented: “Beauty and the Beast is an all-time classic and we’re proud to support this live-action adaptation with our exclusive ‘Be Our Guest’ soup pot. At Le Creuset, we strive to inspire and empower people everywhere to make joy (aff) through cooking and how better to accomplish this than with this magical collaboration with Disney and our great partners at Williams Sonoma.”
On Saturday, March 4th, Williams Sonoma stores across the country will host the Beauty and the Beast Junior Chef Cooking Class with movie-inspired kid friendly recipes created in collaboration with Le Creuset. To find out more details contact your local Williams Sonoma store or visit: http://www.williams-sonoma.
