Amazon, if I could, I would seriously make out with you right now. Yes, I said it. Whoever came up with frustration free packaging is a genius. They deserve the Nobel Peace Prize. I also have to give a shout out to 37 Signals and Remarkable Parents for letting me know about this.
Now, you can see from this picture how the packaging is different. The one of the right is what it looks like now. The one on the left is the new packaging. I find it weird that a lot of bloggers find this wrong. However, as a mother of a 4 year old and a 1 year old I find this genius. I remember when Madison turned one. It took 6, yes I said 6, adults over an hour to open her toys. Now, that is crazy. I remember my fingers hurting from the twisty tie things and just the waste and the mess. How would you like to get just a brown box, and all you have to do is open it? Sounds much better, doesn't it? How many of you have had kids whining “do you have it out yet??!!??”? I know I have that here. They don't have the attention span while you find a screwdriver and everything else you need to get some of these toys out of their packaging. Heck, I remember cutting my arms on the clamshell packaging when you are trying not to saw the entire top of the packaging off. Plus, this new packaging is so much better for the enviroment. I would love to be able to recycle that box (where I live, the more the community recycles the less we pay for our garbage to get picked up). Now, this packaging is done right at the factory too, and only effects Amazon. You will still find normal packaging at your favorite brick and mortar store.
The main argument against this is that the kids can't see what they are getting. My response to that is what is worse — they have to actually open the box or have the toy stuck in packaging so the kids can see it but can't play with it because it will take me 20 minutes to get it out?
I am interested — what are your thoughts on this? If you can't tell, I give Amazon two thumbs up on this move!