Together, Toys“R”Us and Save the Children are embarking on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. We all know how important it is for kids to play. Did you know that pretend play with a child from 8 to 17 months old is linked to higher intellect at age 5? Young children benefit from interaction, babbling, facial expressions and gestures, the absence of which from adults can lead to disparities in learning and behavior. In one study, children ages 1 ½ to 2 ½ who were provided sets of plastic building bricks had significantly higher language scores six months later. Even 10 minutes of play can improve a child’s performance, may encourage thinking and successfully controls behavior! This is cause I can get behind. I have two kids myself and know the importance of play. It is great to see what they can accomplish even when they are having fun. Even as an adult, who doesn’t like to play?
From February 17 – April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us store, or online at Toysrus.com/PlayWithPurpose, to help bring learning through play to kids in need. Play builds the foundation for a lifetime of learning. How will you play with your kids today (or this weekend or anytime soon)?
I couldn’t agree more – play is super important for kids. My 8 year old has the BEST imagination from all the play he’s done over the years 🙂
I absolutely love this! I think bringing toys in general to children in need is a great thing. Making sure that those toys promote learning is even more important!
What a great cause! I think it is so important to play with kids. It encourages curiosity and imagination. My son and I love to put puzzles together.
This is a perfect way to get children who have nothing something to play with. I think this is a great program but I think my company should do stuff like this.
How amazing is this! I love that they are focusing on imagination at play and learning in areas that need it the most. I also love that they are opening it up to customers to donate as well. This brought tears to my eyes, thank you for sharing.
Play time is so important to kids. Giving them time to be kids and creative and imaginative is where the learning happens.
What a great cause. This is very important for the kids. I loved to play with my kids when they were little.
What a beautiful mission for kids! Play is very important with kids’ development and a cherished part of childhood. A child deprived of playtime is just heartbreaking.
What a wonderful way to make a difference! Playing is not just terrorizing the toy room and getting energy out-its what helps build and sculpt our children! I love this! Play should be encouraged every day, every chance you get!
This is wonderful to hear. I’ve always loved Toys R Us, and this makes it even better. I think playing is such an important thing for children. They can learn so much.
This is a great cause!! Its so heart-warming and so refreshing to see big companies like this give back to society.
I love this! I love playing with my son when he was younger. Even now when he is a bit older (7) he loves doing stuff together. I never realized just how important.
Sounds like a wonderful event. My kids love toys r us and they will be happy to play with purpose
Playing is definitely important for kids. I do know that too. Kudos to Toys r Us for doing this. What a great cause.
omg yes!!! play is key for kiddos to grow up and be successful! love what Toys R Us is dling for kiddos!