Together, Toys“R”Us and Save the Children are embarking on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. We all know how important it is for kids to play. Did you know that pretend play with a child from 8 to 17 months old is linked to higher intellect at age 5? Young children benefit from interaction, babbling, facial expressions and gestures, the absence of which from adults can lead to disparities in learning and behavior. In one study, children ages 1 ½ to 2 ½ who were provided sets of plastic building bricks had significantly higher language scores six months later. Even 10 minutes of play can improve a child’s performance, may encourage thinking and successfully controls behavior! This is cause I can get behind. I have two kids myself and know the importance of play. It is great to see what they can accomplish even when they are having fun. Even as an adult, who doesn’t like to play?
From February 17 – April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us store, or online at Toysrus.com/PlayWithPurpose, to help bring learning through play to kids in need. Play builds the foundation for a lifetime of learning. How will you play with your kids today (or this weekend or anytime soon)?