Target recently partnered with Google on an interactive, in-store mobile experience designed to delight Target guests of all ages this holiday season. Bullseye’s Playground is a mobile game experience that features Target’s bull terrier mascot Bullseye and other characters. In selectTarget stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet that will transform the store into a 3D winter playground.
I got to experience it myself!
Project Tango Development Tablet Experiences
In select Target stores, guests can be among the first to try out Google’s Project Tango Development Tablets to transform the store into a 3D winter playground. Guests will use the tablet screen to step into a winter wonderland that changes as they move around the store. Within the experience, guests will interact with characters like Bullseye and Zoomer Dino while they discover virtual activities like taking part in a snowball fight or playing a xylophone made out of icicles.
Project Tango Development Tablets will be available for guests at the following Target locations:
Dec. 4-7, 11 a.m. – 7 p.m.
- Sunnyvale Target, 298 W. McKinley Ave. Sunnyvale, CA
- Chicago Near North Target, 2656 N. Elston Ave. Chicago, IL
Dec. 11-14, 11 a.m. – 7 p.m.
- Dallas Cityplace Market Target, 2417 N. Haskell Ave. Dallas, TX
- Roseville Target, 1515 County Road B W Roseville, MN
Bullseye’s Playground Mobile Game Experience
Beginning Tuesday, Dec. 2, Target guests can use their mobile devices to access Bullseye’s Playground both in and out of stores. Guests can visit Target.com/Play on their mobile device to play six interactive games, including sledding, ice fishing, snowball fights and more. In-store signage will prompt guests to play and discover special codes throughout the store to unlock characters and new game levels. For every game played with Bullseye’s Playground, Target will donate $1 to St. Jude Children’s Research Hospital – up to $1 million.
We had a great time playing with both of these things! I can only recommend heading to your closest Target!